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$1,930,000
5 Beds 3 Baths 202612100 MLS FS - Fee Simple Tenure 50 DOM
Tucked away at the end of a private lane in desirable Nuuanu, this extensively renovated home offers the perfect blend of privacy, comfort, and modern living. Upgraded between 2022–2026, the home features a beautifully remodeled chef's kitchen with premium appliances, renovated bathrooms, luxury vinyl flooring, Mitsubishi split AC systems, and owned photovoltaic panels. The thoughtfully designed floor plan lives like a 5-bedroom home, offering exceptional flexibility for guests, a home office, fitness space, or multigenerational living. Enjoy your own private outdoor retreat with lush landscaping, a built-in BBQ kitchen, bar, entertaining areas, and a peaceful streamside setting. Ample parking, extensive upgrades, and a convenient location just minutes from downtown Honolulu, schools, hospitals, shopping, and freeway access make this a rare Nuuanu opportunity.

24 Muliwai Lane, Honolulu

$2,200,000
202611726 MLS FS - Fee Simple Tenure 52 DOM
Prime multi-family investment opportunity on the border of Kahala and Kaimuki. 4042 A Keanu Street offers three separate buildings on an approximately 10,000 sq ft lot in a well-established Honolulu neighborhood. The property's size and layout present strong potential for rental income, owner-occupant plus rental, or future redevelopment, subject to zoning and city regulations. Conveniently located near major thoroughfares, shopping, dining, schools, and beaches, this location supports long-term demand. Property to be sold strictly As Is. Buyer and buyer's agent to conduct and rely solely on their own due diligence regarding all permits, structures, zoning, and potential uses. See permit package in supplements.

4042 Keanu Street Unit A, Honolulu

$1,425,000
5 Beds 3 Baths 202611661 MLS FS - Fee Simple Tenure 55 DOM
PRICE IMPROVEMENT + POTENTIAL SELLER CREDIT! Your Windward dream home just got closer! Renovated top to bottom and just steps from Kaneohe Bay, this Windward home delivers rare value on a private corner lot. A welcome bonus is the fully detached studio with its own private entrance and full bath, ready for rental income, multigenerational living, or a flex space all your own. The main house is a 4-bedroom, 2-bath rare offering. A craftsman entry with a built-in drop zone opens to an airy living, dining, and kitchen designed to impress. The kitchen centers on a blue-accented peninsula with seating, stainless steel appliances, and floor-to-ceiling cabinetry. LVP flooring and recessed lighting flow throughout. A split layout separates the bedrooms on both sides of the living area, and the primary suite features a walk-in closet with built-in shelving and a clean, modern en suite. Outside, an enclosed flat yard with new vinyl fencing gives you privacy and room to relax. A covered carport plus a driveway fits 4 or more cars. Beaches, dining, and every Windward essential sit just minutes away. This is the Windward opportunity buyers have truly been waiting for!

45-269 Ka Hanahou Circle, Kaneohe

$749,000
3 Beds 2 Baths 202611171 MLS FS - Fee Simple Tenure 56 DOM
Contractor special and Exceptional opportunity in the heart of Waimanalo! Set on a 6,777 sq ft lot with a tiny association fee, this attached single family home is ready for a buyer to create something special, whether it's a complete renovation or brand-new custom residence, the possibilities are plentiful. The existing structure was originally configured as a 3 bedroom, 1 1/2 bath home, and is in need of significant repairs. Additions have been made over the years, including a large living room plus a covered deck and another attached room on the backside. There is a new roof and gutters were added on the front portion of the home, but the property had extensive water damage from the Kona Low storm. Offered strictly As Is, Where Is, and with all its contents, it is priced less than current land value. This property is best suited for investors, builders, contractors, or buyers seeking a project. Enjoy the beauty and charm of Waimanalo, with its world-famous beaches, and the majestic Ko'olau mountain range in the background.

41-569 Inoaole Street, Waimanalo

$1,185,000
202611299 MLS FS - Fee Simple Tenure 62 DOM
Nestled among the lush canopies of Dowsett, next to the tumbling Nu'uanu Stream, this serene parcel has APPROVED architectural plans, PERMITTED TO BUILD — No DPP wait. Designed by award-winning local architect Jim Schmit, known for tropical modernism and island sensibility, this contemporary residence is designed to live among the trees and belong to this coveted Hawaii neighborhood. Enter from a level approach off Pelekane Drive, expansive floor-to-ceiling windows frame the living greenery like art, while below, the stream tumbles across terraced tiers into soothing gentle waterfalls. A covered lanai extends living outward, and an approved ADU above the four-car carport offers endless possibility — home office, studio, guest quarters. This is Dowsett: steeped in history, embraced by tropical vegetation, and the quiet magic of one of O'ahu's most cherished valleys. The lot is graced with monstera, Java plum, mango, Hawaiian ginger, 'ulu, ti leaf, heliconia, and more. Plans fully approved — talk with your builder today.

3224 Pelekane Drive Unit Parcel 053, Honolulu

$1,185,000
202611298 MLS FS - Fee Simple Tenure 62 DOM
Nestled among the lush canopies of Dowsett, next to the tumbling Nu'uanu Stream, this serene parcel has APPROVED architectural plans, PERMITTED TO BUILD — No DPP wait. This is a rare find. Designed by award-winning local architect Jim Schmit, known for tropical modernism and island sensibility, this contemporary residence is designed to live among the trees and belong to this coveted Hawaii neighborhood. Enter from a level approach off Pelekane Drive, expansive floor-to-ceiling windows frame the living greenery like art, while below, the stream tumbles across terraced tiers into soothing gentle waterfalls. A covered lanai extends living outward, and an approved ADU above the four-car carport offers endless possibility — home office, studio, guest quarters. This is Dowsett: steeped in history, embraced by tropical vegetation, and the quiet magic of one of O'ahu's most cherished valleys. The lot is graced with monstera, Java plum, mango, Hawaiian ginger, 'ulu, ti leaf, heliconia, and more. Plans fully approved — talk with your builder today.

3224 Pelekane Drive Unit Parcel 053, Honolulu

$945,000
202611100 MLS FS - Fee Simple Tenure 65 DOM
Rare opportunity to own approximately 7.409 acres of AG-1 agricultural land on Oahu's desirable North Shore. Situated in Kahuku and part of a newly established CPR, this expansive parcel offers sweeping Ko'olau Mountain views, partial ocean views, and a prime location just minutes from Kahuku Elementary, Kahuku Middle and High School, Kahuku Medical Center, Turtle Bay Resort, BYU–Hawaii, world-famous North Shore beaches, golf courses, and popular dining destinations. Surrounded by active agricultural operations and located outside of flood and tsunami zones, this property presents an exceptional opportunity for farming, ranching, orchards, nurseries, agroforestry, livestock grazing, or other agricultural ventures. Large acreage parcels in Kahuku are increasingly difficult to find, making this a unique chance to secure a legacy property with privacy, convenience, and long-term potential in one of Oahu's most sought-after country settings. Buyer to perform their own due diligence regarding allowable uses, building requirements, utilities, water, and agricultural development possibilities. SOME PHOTOS ARE AI GENERATED TO SHOW POTENTIAL USE ACCORDING TO THE HAWAII FARM ACT.

0000 Pualalea Road, Kahuku

$899,000
6 Beds 3 Baths 202610838 MLS FS - Fee Simple Tenure 67 DOM
BACK ON MARKET! Offers due July 21, at 9:00pm. We originally received 11 offers. A price this aggressive in a location this coveted is the kind of opportunity buyers wait years for. The upside here is rare and the opportunity is real: incredible potential wrapped in one of Honolulu's most sought-after neighborhoods. Perched high in prized Alewa Heights, this single-family home commands unobstructed city and coastline views that stop you in your tracks. The lot is framed by lush, mature landscaping and a sprawling grassy yard, offering space to breathe, garden, entertain, and room to dream. Inside, two completely separate living areas, each with its own private entry, unlock exceptional flexibility, multigenerational living, room for extended family, hosting guests, or a dedicated home office. Six bedrooms, two baths, generous storage, and a covered carport (plus driveway) complete the picture. Yes, it's largely original, and that's exactly the point. This is a rare blank canvas in a location that almost never trades, ready for the buyer with the vision to make it truly extraordinary. A home inspection report is available...ask your agent.

1328 Mamalu Street Unit A, Honolulu

$2,000,000
6 Beds 4 Baths 202610450 MLS FS - Fee Simple Tenure 68 DOM
Discover a truly unique Windward Oahu retreat offering over 3,600 sq. ft. of flexible living space and breathtaking views of Kaneohe Bay & the Ko'olau Mountains. Designed across four distinct levels, each with its own private entrance, lanai & vaulted ceilings, this exceptional property offers endless possibilities for multigenerational living, rental income, guest accommodations, home offices, or a customized island lifestyle. The upper level features a modern kitchen with stainless steel appliances, functional attic space, a landscaped yard, and a wraparound lanai perfectly positioned to capture spectacular sunrises, cooling trade winds, and panoramic bay views. Large picture windows fill the home with natural light and showcase the stunning scenery from multiple living areas. Thoughtfully designed to maximize privacy, flexibility, and indoor-outdoor living, this property offers inviting spaces for entertaining, relaxing, and enjoying the beauty of Hawaii. Conveniently located just minutes from fwy, Kailua, beaches, hiking trails, shopping, dining, and Marine Corps Base Hawaii, this rare offering combines versatility, privacy, and unforgettable views in one exceptional location.

45-55 Lilipuna Road Unit B, Kaneohe

$1,650,000
4 Beds 3 Baths 202610625 MLS FS - Fee Simple Tenure 71 DOM
Upgraded 4-bd, 3-ba residence in popular Momilani. Relax in the bright, cheerful living room of this rare duplex home with an upgraded 3-bd, 2-ba main residence plus newly built 1-bd, 1-ba plus bonus room. Two full kitchens and separate entrances for multi-generational residences, or flexible living spaces. A terraced yard, panoramic Pearl Harbor, mountain, and city views plus a gazebo are yours at the top of this private, end-of-cul-de-sac property! Over $500k in improvements, including: new (771 sf) duplex 1-bd, 1-ba plus bonus room; soaring ceiling creates a spacious, open environment in the living/dining/kitchen area; new electrical meter, split a/c units, flooring, cabinets, countertops, appliances, vinyl windows, tankless water heater. Main residence upgrades include: two bathrooms (both primary and guest) remodeled showers, cabinets, countertops, and plumbing fixtures; new kitchen flooring and appliances; energy efficient 8 PV panel & battery storage system from Haleakala Solar.

710 Hoohoa Place, Pearl City

$1,549,000
3 Beds 3 Baths 202609743 MLS FS - Fee Simple Tenure 80 DOM
Beautifully renovated home with sweeping valley and city views just minutes from town. Enjoy open-concept living filled with abundant natural light, expansive windows, multiple lanais, wide-plank flooring, and split AC throughout. The stunning kitchen has been completely remodeled with shaker cabinetry, sleek countertops, stainless steel appliances, and modern finishes, while every bathroom has been thoughtfully renovated and upgraded with Toto Washlets. Spacious bedrooms provide comfort and style, and the entire home has been enhanced with new lighting, electrical fixtures, fresh interior and exterior paint, and upgraded 200-amp electrical service. Additional improvements include a resurfaced roof, repaired lanais, a newly poured concrete courtyard creating an inviting outdoor entertaining space, relocation of the laundry to the enclosed garage, conversion of the former carport into a garage, and brand-new appliances throughout. Privately nestled against a lush hillside, this move-in-ready retreat offers the perfect blend of modern upgrades, peaceful island living, and everyday convenience.

1588 St Louis Drive, Honolulu

$2,520,000
5 Beds 4 Baths 202609855 MLS FS - Fee Simple Tenure 90 DOM No Name BLDG.
Seller Financing available at attractive rates and terms! Experience the best of North Shore living in this charming 2 Unit CPR featuring BOTH a 3 bed, 2 bath home AND a 3 bed 2 bath home set on one of the most breathtaking stretches of beach on Oahu. Nestled in a quiet and peaceful location, this dramatic oceanfront residence sits directly on a pristine sandy shoreline, ideal for morning walks, sunset watching, surfing, fishing and the oceanfront lifestyle. Designed to capture ocean views, the home offers an inviting blend of comfort and island charm. Offering exclusivity, privacy and direct ocean access. Property is a CPR development in a 3 story building consisting of Parking & Laundry on the ground floor and Units A and B on the 2nd and 3rd floor respectively. This 3rd floor unit is a 3 bed 2 bath home: MLS #202609344. The 2nd floor is a 2 bed 2 bath home: MLS #202609340. This sale includes the entire home consisting of the entire CPR project comprising both MLS #202609340 and MLS #202609344.

67-333 Kiapoko Place, Waialua

$880,000
3 Beds 3 Baths 202609709 MLS FS - Fee Simple Tenure 88 DOM
Welcome to the highly desirable Sea Country Community. This beautifully renovated two-story home offers breathtaking mountain and partial ocean views. Completely remodeled from top to bottom, the open kitchen features custom cabinetry, sleek designer finishes and a stunning waterfall-style extended countertop that flows seamlessly into the living area with custom shelving throughout. The screened lanai and large backyard creates the perfect setting for entertaining, weekend gatherings, or relaxing under the island sky. Special features include smart-home automation readiness, stylish modern fixtures, and a full bedroom with a full bath downstairs, ideal for guest or a private home office. Split A/C systems in every room, while 10 owned photovoltaic panels help reduce energy costs. Enjoy access to the community store, pool, parks. Go for a scenic walk or peaceful jogs through the neighborhood. Just minutes away are world-famous beaches, hiking trails, snorkeling, scuba diving, and some of the most unforgettable Hawaiian sunsets the west side has to offer. Conveniently located only 15-20 minutes from Ko Olina Resort and Kapolei, featuring shopping, dining, entertainment, and more.

87-1043 Huamoa Street, Waianae

$2,299,000
3 Beds 3 Baths 202609236 MLS FS - Fee Simple Tenure 104 DOM Shangrila BLDG.
Approximately 3,100 square feet house in Kaneohe offering prime accessibility to nearby shopping and beaches. The home features three bedrooms, each with an en-suite bathroom, providing privacy and comfort. The open floor plan allows for flexible living, with a designated flex room that can be utilized as a home office, hobby space, or additional living area. The property boasts stunning ocean views, showcasing the natural beauty of the surrounding area. Additionally, the home offers picturesque Kaneohe Bay and Ko'olau views, creating a serene and peaceful atmosphere. The convenient location of this property makes it an ideal choice for commuters, with easy access to various amenities, transportation options, and the H-3. Properties in Shangri La don't come around often, so come see it while you can! Maintenance fee/mon $545.81 Reserve: $64.19 (cover capital improvements for new Shangri la sign). Maintenance Fee covers: Water, sewer, common elements, refuse, external insurance, cable and internet w/ Spectrum.

44-672 Kahinani Place Unit 11, Kaneohe

$4,485,000
3 Beds 6 Baths 202605472 MLS FS - Fee Simple Tenure 106 DOM
Situated on one of Oahu’s most treasured streets in one of the most private, yet convenient neighborhoods, this mid-century contemporary home combines architectural integrity, character and functionality all dressed in a palate of solid and evocative materials. Thin mullioned French windows, brick and custom tile conspire to create a home that is warm, timeless and very much aligned with today’s living. 12 Lumahai St. is a landmark 1975 custom estate representing a compelling renovation opportunity. Set on 15,577 sq. ft. of land, this home offers 3,881 sq. ft. of interior living space and includes a thoughtfully designed main home as well as a separate guest cottage — offering flexibility for multi-generational living, guest accommodation or home gym or office. The home’s terraced architecture cascades toward a stunning pool and deck, framing breathtaking, unobstructed ocean views. Original brick archways, soaring ceilings and bold contemporary lines speak to the craftsmanship of its era and remain ready to anchor a world-class modern renovation. The property invites transformation as few properties on O'ahu offer this combination of scale, privacy, location, views and opportunity.

12 Lumahai Street, Honolulu

$1,020,000
202606097 MLS FS - Fee Simple Tenure 111 DOM
Discover an exceptional opportunity to own 33,712 sq. ft. of land in Palolo! Expansive property offers a rare blend of privacy & convenience—nestled in a natural setting while still just minutes from town. Plans for a single-level, 3-bdrm, 2-bath home are pending approval w/ the Department of Planning & Permitting, giving you a valuable head start in building your dream residence. (Enhanced rendering shown reflects the planned home.) Utilities are already in progress, w/ applications submitted. The property also features a mature avocado tree along with other fruit trees & tropical plants, offering the potential for a lush, self-sustaining lifestyle. Generous space for gardening and growing your own produce. The possibilities are wide open. Existing improvements include a driveway, retaining rock wall, & partial leveling—saving you time & cost as you move forward with development. Whether you envision a private retreat, family homestead, or a custom-designed sanctuary, this property presents endless potential. Private showings only. Please do not enter the property without an appointment & a guide present. Property sold As Is. Buyer/Buyer’s Agent to perform their own due diligence.

2640 Lai Road Unit E, Honolulu

$1,100,000
202607652 MLS FS - Fee Simple Tenure 116 DOM
Ko’olau Kai Estates | Build-to-Suit Opportunity | Utilities in place A rare chance to own a custom-built home without the complexity of managing construction yourself. The lot is ready. The plans are drawn and permits will be in hand by closing. Your home will be built to your exact specifications and delivered move-in ready within ten months of start date. This parcel boasts unobstructed views of Kane’ohe Bay and the Ko’olau ridgeline. Wake to ocean breezes and watch the mountains ignite at sunset from your covered lanai. Plans are finalized for a 1,993 SF, 4-bedroom, 2-bath residence with an open-concept kitchen and living area oriented toward the bay and a two car carpet. From here, every option is yours: finishes, fixtures, layout customizations, all of it. Ko’olau Kai Estates is an upcoming private, gated community with full trash service and the security and exclusivity that come with it. Just down the street from the Yacht Club, this is a neighborhood where those who value discretion, natural beauty, and a quality of life with planted roots. Some additional lots available. Select your specifications, and we handle the rest.

44-122 Ikeanani Drive Unit 3, Kaneohe

$28,800,000
202606583 MLS FS - Fee Simple Tenure 123 DOM
A rare opportunity to own over 170 acres of pristine oceanfront land on Oahu North Shore, fronting spectacular ocean views and white sand beaches. This is one of the last undeveloped beachfront tracts in Hawaii, offering unmatched privacy, seclusion, and natural beauty. Located beside "The Ritz-Carlton Oahu, at Turtle Bay" and two championship golf courses, the property combines a world-class setting with enormous long-term potential. In 2024, Areté Collective acquired 60 adjacent acres to develop a luxury low-rise resort residential community, with the first phase expected to be completed by 2027. This sale includes 11 parcels including (011, 019, 020, 021, 022, 024, 026, 030, 031, 046, and 049), three homes, and several additional structures. The property also features several saltwater wells used for aquaculture uses, including shrimp, seaweed, Tilapia and sea asparagus farming. With direct access from Kamehameha Highway, this extraordinary AG zoned property is ideal for a private ranch, farm, beachfront equestrian retreat, or legacy estate.

56-1081 Kamehameha Highway, Kahuku

$28,800,000
202606585 MLS FS - Fee Simple Tenure 123 DOM
Beachfront 170-acre farm on Oahu North Shore! A rare opportunity to own over 1/3 mile of stunning oceanfront and beachfront land in one of Hawaii’s most breathtaking coastal settings.Located next to The Ritz-Carlton O‘ahu, Turtle Bay, which is expanding with new hotel and home developments, this property represents one of the largest remaining oceanfront tracts available in Hawaii. Bordered by two championship golf courses to the west and a protected bird sanctuary to the east, the property offers exceptional privacy, seclusion, and pristine natural surroundings. More than two miles of sandy beach extend along the eastern shoreline beside the sanctuary. Zoned AG-2, the property offers endless possibilities to create a private beachfront equestrian center, farm, or aquaculture operation utilizing the rare saltwater wells. Sale includes 11 parcels, three homes, and several additional structures, with convenient access from Kamehameha Highway. This extraordinary oceanfront property offers unmatched potential as a family legacy, ocean research laboratory, university facility, agricultural community, or one-of-a-kind private retreat. Please click the drone video tour for a great view.

56-1081 Kamehameha Highway, Kahuku

$1,649,900
4 Beds 2 Baths 202607225 MLS FS - Fee Simple Tenure 123 DOM
Come fulfill your coastal dream and enjoy the ocean breezes! Perched on a tiered plot directly across the street from Kaneohe Bay, rarely available in this location and highly sought-after. This gem offers spectacular ocean views that will take your breath away. This 3-4 bedroom, 2-bath home combines the convenience of being located close to schools and shopping centers with the tranquility of a secluded retreat. Step inside to discover a spacious living area with lots of potential. Add your own personal touches and make this home your own. Remodel, add on, or re-design it to suit your dreams. This home also contains a covered carport with space for up to 4 vehicles and the opportunity to build up and add more living space. Don’t miss your chance to experience coastal living at its finest. Schedule a viewing today!"

47-26 Kamehameha Highway, Kaneohe

$2,499,000
3 Beds 3 Baths 202606960 MLS FS - Fee Simple Tenure 127 DOM
Perched along a vibrant coastal landscape, this private 3bed, 3bath retreat captures panorama views of Laie Bay’s brilliant blue waters and beyond. The interior blends modern design with natural elements, featuring tiled floors, bright open walls, and warm bamboo ceilings that create an inviting yet refined aesthetic throughout.The kitchen is designed with both function and style in mind, complete with custom cabinetry, a copper sink, and an island cooktop, all positioned to take in the ocean views. Adjacent to the kitchen, a peaceful tea room adds versatility, easily serving as a 4th bedroom, guest space, or quiet retreat. The home’s bathrooms offer spa-like comforts, including a soaking tub and steam shower for a relaxing, elevated experience. A gated entrance leads to an inviting arrival, where double doors open into a tranquil courtyard evoking a sense of calm from the moment you step inside. The outdoor spaces are framed by swaying coconut trees and the soft sounds of flowing water, creating a resort-like poolside setting designed for both lively gatherings and quiet moments of escape. A separate detached studio offers flexibility, ideal as a creative art space or office space

55-249 Kamehameha Highway Unit A, Laie

$1,680,000
3 Beds 3 Baths 202601029 MLS FS - Fee Simple Tenure 136 DOM
Nestled in lush Tantalus, above the Honolulu cityscape, this 3BD/3BA retreat offers privacy, nature, & modern comfort on a 0.40-acre lot surrounded by tropical greenery. Built in 1975 & updated in 1987, the home features soaring ceilings, rich redwood walls, & warm wood tones throughout. Its flexible layout includes an open kitchen & 3 living rooms, one on each level, making this property ideal for single family or multi-family living. Sunlight pours through large windows, showcasing stunning views, while 31 PV panels with battery backup provide energy efficiency. Sip your morning coffee on one of three wrap-around covered lanais, enjoy your fenced garden patio, or play on your flat, terraced yard space—rare for the area—supported by beautiful, newly-engineered rock retaining walls. The detached 2-car garage adds convenience, & the forested setting enhances the serene ambiance of this home. Explore the terrain on your own lot or venture out. You're minutes from Pu'u 'Ualaka'a State Park & hiking trails, yet still close to downtown and schools. This home perfectly balances seclusion & accessibility. A true sanctuary to embrace Hawaii’s beauty & island living!

4142 Round Top Drive, Honolulu

$1,020,000
3 Beds 3 Baths 202605991 MLS FS - Fee Simple Tenure 140 DOM
Welcome to Royal Pines at Waikele, where comfort, convenience, and pride of ownership come together in this beautifully maintained single-family home. Featuring 3 bedrooms and 2.5 bathrooms, this residence offers numerous improvements and upgrades. New electrical panel; updated light switches and most outlets; installed split AC units (downstairs, primary bedroom, and office); AC unit in the guest bedroom; resurfaced both bathtubs; renovated staircase; installed ceiling fans and new light fixtures throughout; new blinds installed upstairs. New washer and dryer, refrigerator, oven, microwave, and dishwasher. Exterior and additional improvements include a new garage door opener with keypad, new irrigation system valves, trimmed front yard trees and a backyard mango tree, expanded patio area, and a rebuilt retaining wall. Outside, enjoy lush landscaping and blooming fruit trees that create a tranquil island setting. Complete with a spacious garage and ample street parking for guests, this home is ideally located near freeway access, Waikele Golf Club, Waikele Premium Outlets, dining, and shopping. An exceptional opportunity to own in one of Waikele’s most sought-after neighborhoods.

94-689 Lumiaina Street, Waipahu

Based on information from the Multiple Listing Service of Hicentral MLS, Ltd. Listings last updated on . Information is deemed reliable but not guaranteed. Copyright: 2026 by HiCentral MLS, Ltd. IDX information is provided exclusively for consumers' personal, non-commercial use. It may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.