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$319,000
1 Beds 1 Baths 202608449 MLS FS - Fee Simple Tenure 84 DOM Citron Villa BLDG.
MAINTENANCE FEES TO BE PAID BY SELLER FOR YEAR 2026! Best Priced move-in Ready! Welcome to McCully living at Citron Villa, a charming 60-unit condo building conveniently located between Citron and Malanai Streets. This one-bedroom unit features gated parking with entry from Citron Street for your covered parking stall. Unit is ideal for a first-time buyer or investor. Freshly updated with new luxury vinyl flooring in the living room and bedroom, plus fresh interior paint, the unit offers a bright and inviting feel. The kitchen includes a spacious pantry and additional storage options, while the washer and dryer are conveniently located inside the bathroom. Step onto the open lanai and enjoy pleasant city views from your living room. Centrally located just minutes from Waikiki, Ala Moana Center, the Hawaii Convention Center, shopping, dining, and entertainment, this home places you in the heart of urban convenience. Don’t miss this opportunity to own in a prime location!

1717 Citron Street Unit 604, Honolulu

$378,000
1 Beds 1 Baths 202609876 MLS FS - Fee Simple Tenure 84 DOM Kaimana Lanais BLDG.
Looking for the perfect blend of an open layout, incredible city views, and a prime location? Unit 1006 is the one you’ve been waiting for! This bright and inviting residence offers an airy open-concept design that perfectly captures the beauty of Honolulu living. Relax and unwind while taking in stunning city views from the comfort of your own home. The thoughtfully updated kitchen and countertops, completed in 2015, add a modern touch to the stylish and functional living space. Just outside, you’ll find a convenient private storage unit. With only five other units on the floor and no neighboring unit entrances directly beside you, this home offers a rare sense of privacy and tranquility. Enjoy resort-style amenities including a sparkling pool, sauna, incredible dog park area, and surfboard racks. Located directly across from prestigious Iolani School, this home offers exceptional convenience to some of Honolulu’s most sought-after schools, shopping, dining, beaches, and entertainment. Whether you’re surfing in town, entertaining friends, or simply enjoying the vibrant Honolulu lifestyle, Unit 1006 truly has it all.

2444 Hihiwai Street Unit 1006, Honolulu

$30,000,000
5 Beds 6 Baths 202609850 MLS FS - Fee Simple Tenure 84 DOM Park Lane BLDG.
A Rare Grand Penthouse Residence—An Exclusive Privilege Reserved for the Select Few. It is your own private sanctuary, undisturbed by the outside world. Here, a unique vista and living space unfold—a setting found nowhere else on earth. The yacht harbor and Waikiki skyline, bathed in the glow of the morning sun. Ahead lies the lush greenery of Ala Moana Beach Park, stretching toward an endless expanse of blue sky and ocean. As day turns to dusk, the sea begins to shimmer, shifting to hues of crimson and gold—ushering in that magical, radiant moment just before the sun dips below the horizon. A breathtaking vista, framed as if it were your own personal work of art. Spanning an expansive 5,700 sqft living space , this residence is a true masterpiece—a harmonious fusion of residential grandeur and cutting-edge luxury. Situated in the heart of Honolulu, it offers absolute privacy, allowing you to savor the profound serenity and liberation typically found only in a private villa.

1388 Ala Moana Boulevard Unit 6800, Honolulu

$2,000,000
1 Beds 1 Baths 202609733 MLS FS - Fee Simple Tenure 85 DOM Foster Tower BLDG.
Experience elevated island living from the ocean side of the highly desirable Foster Tower in Waikiki. This beautifully upgraded 1-bedroom, 1-bath residence showcases breathtaking 180-degree panoramic views stretching across the turquoise waters of Waikiki, Diamond Head coastline, and world-famous beaches. Floor-to-ceiling windows fill the home with natural light while capturing stunning ocean views from nearly every angle. Thoughtfully designed, this unique residence features an open-concept layout, split AC, sleek modern finishes, and an oversized kitchen island. The spacious primary suite offers a spa-inspired experience complete with a private in-unit sauna, steam/shower room, jacuzzi/soaking tub, washer/dryer in unit and large vanity area. The living room is enhanced by a retractable movie projector screen, creating the perfect private home theater atmosphere for relaxing or entertaining guests. Foster Tower is a secure, well-maintained building situated directly across from Waikiki Beach and near dining, shopping, surf spots, and entertainment. A rare opportunity to own a truly one-of-a-kind oceanfront lifestyle residence in the heart of Waikiki.

2500 Kalakaua Avenue Unit 1902, Honolulu

$545,000
2 Beds 2 Baths 202609813 MLS FS - Fee Simple Tenure 85 DOM Royal Vista BLDG.
AMAZING VALUE! This gorgeous unit is now priced at $462/sq ft. Great opportunity to live in town! Enjoy breathtaking ocean and city views from this beautifully upgraded 2-bedroom, 2-bathroom unit featuring nearly 1,200 square feet of living space and 2 separate parking stalls. Located at the base of Punchbowl, this serene neighborhood is just 2 miles from Downtown Honolulu, Straub Hospital, Queen's Medical Center, the University of Hawaii, and Punahou/Maryknoll Schools. Move-in ready, the unit boasts granite countertops, laminate flooring, a washer/dryer, an upgraded open-concept kitchen, and has had the popcorn ceilings removed. This well-maintained boutique building offers 100% HURRICANE COVERAGE, along with recent updates including NEW WASTEWATER PIPES and an UPGRADED FIRE ALARM system. Move-in-ready condo in a prime location with excellent building improvements and low-maintenance island living.

1022 Prospect Street Unit 902B, Honolulu

$739,000
2 Beds 2 Baths 202609056 MLS FS - Fee Simple Tenure 86 DOM 909 Kapiolani BLDG.
Meticulously maintained 2 bedroom, 2 bath residence with ocean and city views from the 10th floor. Positioned at a comfortable mid-level, this home offers a balance of elevated views while still feeling connected to the surrounding neighborhood. The bright, open layout is filled with natural light and designed for both comfort and functionality. Features include granite countertops, stainless steel appliances, split AC, and a private lanai—perfect for relaxing or enjoying the view. Conveniently located in the heart of Kakaako, just minutes from the Blaisdell Center, Ala Moana, and Ward Village, with easy access to shopping, dining, and entertainment. This secure, pet-friendly building offers a full suite of amenities including a pool, jacuzzi, BBQ areas, fitness center, and party room. Enjoy the convenience and vibrancy of Kakaako living in this well-positioned residence.

909 Kapiolani Boulevard Unit 1002, Honolulu

$635,000
2 Beds 2 Baths 202609516 MLS FS - Fee Simple Tenure 86 DOM Waipuna BLDG.
***Seller offering up to $10,000 credit to Buyer at closing***Come and see this newly renovated, spacious and bright 2-bedroom unit at Waipuna! Unit features brand new flooring, stainless steel appliances, and a fresh coat of paint. Large lanai with room to relax and take in fresh air, city views, and peak-a-boo ocean views. Parking stall is on the ground level of the building allowing easy ingress and egress into the building. Enjoy the array of amenities, including 24-hour security, an awesome on-site management team, swimming pool, sauna, exercise room, library, tennis/pickleball court, putting green and a relaxing pond feature. Nestled at the west end of vibrant Waikiki, this condo provides the ultimate convenience being close to Ala Moana Shopping Center, world-renowned restaurants, beautiful beaches, and endless entertainment options. Waipuna is PET FRIENDLY so bring your fur babies too!

469 Ena Road Unit 1511, Honolulu

$420,000
1 Beds 1 Baths 202609750 MLS FS - Fee Simple Tenure 86 DOM Iolani Court Plaza BLDG.
Welcome to Unit 2604 at Iolani Court Plaza! This high-floor 1-bedroom, 1-bath residence offers stunning panoramic views of the city skyline, majestic mountains, and sparkling coastline. This well-maintained unit features an open-concept layout filled with abundant natural light, creating a bright and inviting living space. The efficiently designed kitchen offers ample cabinet storage with wood cabinetry, and the seller has recently installed a new dishwasher and garbage disposal. The spacious bedroom provides comfort and privacy, while the convenience of an in-unit washer and dryer and one secured parking stall adds to the home's everyday appeal. Iolani Court Plaza is a pet-friendly, well-managed community offering an impressive selection of resort-style amenities, including a swimming pool, barbecue areas, tennis courts, recreation deck, and 24-hour security. Ideally located near Waikiki, Ala Moana, the University of Hawaii at Manoa, shopping, dining, and convenient freeway access, this home offers the best of Honolulu's urban island lifestyle. Whether you're a first-time homebuyer, an investor, or simply looking for a centrally residence with exceptional amenities.

2499 Kapiolani Boulevard Unit 2604, Honolulu

$740,000
3 Beds 3 Baths 202609047 MLS FS - Fee Simple Tenure 86 DOM Ala Wai Plaza BLDG.
Welcome home to this spacious 3-bedroom, 2.5-bath residence at Ala Wai Plaza. This unit delivers front-row views of Ala Wai Park, the shimmering canal, and the iconic Waikiki skyline. Natural light pours through the open living and dining areas, with the lush parkway greenery as your constant backdrop. Enjoy fresh air from your open-air lanai, complete with an electric-powered awning to customize your light and shade. The primary suite offers a private en-suite retreat, while two additional bedrooms provide flexibility for family, guests, or a home office. Perfectly positioned near the gateway to Waikiki, residents enjoy peaceful canal-side living with world-class beaches, canoe clubs, community gardens, canal-side walking and jogging paths, dining, shopping, and freeway access all just minutes away. On-site amenities include a pool, recreation area, exercise room, and more. Park-facing units at this size and location don't come along often — this is one not to miss.

500 University Avenue Unit 310, Honolulu

$2,800,000
1 Beds 2 Baths 202608429 MLS FS - Fee Simple Tenure 86 DOM Coral Strand Ltd BLDG.
Experience elevated island living in this exquisitely remodeled residence at Coral Strand, ideally positioned along O'ahu Gold Coast. Encompassing an expansive 1,693 square feet of living space, residence #804 seamlessly blends refined elegance with everyday comfort. Originally designed as a two-bedroom, this thoughtfully reimagined home has been transformed into a spacious one-bedroom retreat, maximizing openness and flow. High-end finishes and refined detailing creating a modem yet timeless aesthetic. The generous layout invites seamless indoor living, with ample room for entertaining and relaxing in style. Picture-perfect views greet you from every window, capturing the beauty of the coastline, while the iconic Diamond Head vista stretches gracefully out to the sparkling Pacific Ocean. Coral Strand is among the Gold Coast's most elite oceanfront properties, prized for its intimate, boutique setting. Residences here seldom come to market, making each offering a truly special opportunity to own along this highly sought-after stretch of coastline. The staging furniture was removed on July 14, 2026. Buyer's purchase is subject to Co-Op Board approval.

2979 Kalakaua Avenue Unit 804, Honolulu

$790,000
2 Beds 2 Baths 202609643 MLS FS - Fee Simple Tenure 86 DOM Colony At The Peninsula BLDG.
Best value in Hawaii Kai! Resort-style living awaits in this stunning 2-bed/2-bath corner unit nestled in a sought-after marina front gated community. Meticulously maintained and extremely quiet, this open floor plan beauty features high ceilings, new cabinetry, granite countertops, and upgraded stainless steel appliances. Recent upgrades include brand new carpet, a new $9,000 split AC system with central circulation, new refrigerator, new stove, new washer and dryer, and a new water heater, making this home truly move-in ready! Fresh interior paint throughout adds a crisp, modern feel. The custom built-in closet system, double vanity sinks, walk-in closet, and secured parking round out this thoughtfully appointed home. Colony at the Peninsula offers a beautiful walking path, lush landscaping, multiple pools, Jacuzzi, BBQ areas, a gym, recreation area, guest parking, and pet-friendly living (verify). Conveniently located just minutes from Costco, Koko Head, Safeway, Longs, restaurants, parks, and bus lines. A must see!

520 Lunalilo Home Road Unit 6319, Honolulu

$370,000
2 Beds 2 Baths 202609726 MLS FS - Fee Simple Tenure 86 DOM Kapiolani Royale BLDG.
This charming 2-bedroom, 2-bathroom condominium with one assigned covered parking stall in the popular Kapiolani Royale is conveniently located near the Kapiolani, University and Date streets. This freshly painted unit has gorgeous views of mountains and the city. There is an extra storage on the same floor. Only four units per floor. Great opportunity to own an investment property or for yourself to live in the center of Honolulu. This completely secured building offers a car wash area, cozy pool, meeting room, and bike/surfboard storage. Convenience stores, shopping centers, schools, city bus access, and freeway are nearby. Kapiolani Royale is a well-maintained pet-friendly (please verify your pet) building which has 100% hurricane insurance coverage. Modernized elevators, building painting, and updated piping work were completed in 2016. Don't miss this great chance to own this wonderful unit in Kapiolani Royale!

2474 Kapiolani Boulevard Unit 1104, Honolulu

$655,000
2 Beds 2 Baths 202609706 MLS FS - Fee Simple Tenure 87 DOM Esplanade BLDG.
New Price, New Opportunity!! If you've been waiting for an opportunity to own at The Esplanade, this is it. Experience resort-style living in this refreshed 2-bedroom, 2-bath residence. Fresh interior paint & brand-new carpet create a welcoming atmosphere! Love the open-concept living & dining areas that flow out to the lanai where you can relax and enjoy marina, mountain & garden views. The large primary suite has two closets, an en suite with dual sinks, and access to both lanais, perfect for enjoying cool island breezes with your morning coffee or unwinding at the end of the day. A second bedroom and full bath are perfect for guests, home office, or additional living space. There's an in-unit washer/dryer, storage, 2 assigned covered parking stalls, & extra storage. We also have exceptional resort-style amenities, including a heated saltwater pool, spa, sauna, tennis and pickleball courts, fitness center, BBQ areas, recreation room, putting green, golf target, shuffle board court, walking paths, marina-front grounds, excellent security, AND pet-friendly! Located in the heart of Hawai'i Kai, you'll enjoy easy access to shopping, restaurants, beaches, hiking, & more!

500 Lunalilo Home Road Unit 25B, Honolulu

$2,188,888
3 Beds 3 Baths 202609687 MLS FS - Fee Simple Tenure 88 DOM Moana Pacific BLDG.
Experience elevated urban living at 1296 Kapiolani Blvd #4703-2, a high-floor corner-end residence offering dramatic panoramic views of the ocean, mountains, and Honolulu skyline. The desirable corner positioning provides exceptional natural light along with expansive view corridors from multiple rooms, creating a bright and inviting living environment. Rarely available in the metro Honolulu market, this residence offers an impressive amount of interior living space combined with stunning high-floor views at an exceptional value. With one of the more attractive price-per-square-foot opportunities in the area, this home presents a compelling option for buyers seeking both space and location. Additional highlights include the rare convenience of three parking stalls, a valuable feature in urban Honolulu. Ideally located near Ala Moana Center, Ward Village, Downtown Honolulu, and Waikiki, enjoy close proximity to shopping, dining, beaches, entertainment, and everyday conveniences. This is an outstanding opportunity to own a spacious high-floor corner residence in the heart of Honolulu with exceptional views, natural light, and overall value. Building is VA-approved and pet-friendly.

1296 Kapiolani Boulevard Unit II-4703, Honolulu

$475,000
1 Beds 1 Baths 202609679 MLS FS - Fee Simple Tenure 88 DOM Waikiki Skytower BLDG.
Welcome Home to Waikiki Skytower, an upgraded 1-bedroom, 1-bath condo with 1 covered parking stall in the heart of Waikiki. This well-maintained residence features a remodeled kitchen completed in 2023 with modern cabinetry, stylish backsplash, sleek countertops, and stainless steel appliances including refrigerator, dishwasher, stove, and microwave hood. New flooring throughout creates a clean, updated feel, while the enclosed lanai adds functional living space and offers beautiful ocean views. Additional improvements include a new washer/dryer and new curtains. Waikiki Skytower offers desirable amenities including a pool, sauna, BBQ area, and secure gated covered parking. Conveniently located just two blocks from Waikiki Beach and near shopping, dining, entertainment, parks, and surf spots, this property offers comfort, convenience, and an ideal Waikiki lifestyle. Extra fee of $472.50 per month ends 12/26, for the new fire alarm system. HOA is $1333 without this assessment.

2410 Cleghorn Street Unit 1904, Honolulu

$5,400,000
2 Beds 2 Baths 202609670 MLS FS - Fee Simple Tenure 88 DOM Park Lane BLDG.
Distinctive brand-new renovated Courtyard Residence. Every detail of Unit 2302 has been thoughtfully upgraded with the finest materials sourced from around the world, blending modern sophistication with timeless design. Step into a grand entryway adorned with custom wood panels and a striking Taj Mahal quartzite accent wall in a leathered finish from Brazil, setting the tone for the exquisite craftsmanship throughout. The new sandy tones European oak wood floors throughout the living space, laid in a stunning herringbone pattern, add warmth and depth to the space. The kitchen was upgraded with custom-cut Taj Mahal porcelain slab floors in a satin finish from Italy and polished Cristallo quartzite backsplash and island bar die from Brazil. The adjacent dining and living areas exude sophistication, enhanced by Phillip Jeffries “Penthouse Pleats” wallpaper for a refined touch. The renovated second bathroom boasts a custom oak vanity topped with Taj Mahal quartzite, complemented by textured Spanish porcelain accent walls. Nestled within the prestigious Park Lane community, Unit 2302 offers an exclusive blend of luxury, comfort, and contemporary design. Includes a STORAGE ROOM

1388 Ala Moana Boulevard Unit 2302, Honolulu

$655,000
2 Beds 2 Baths 202609444 MLS FS - Fee Simple Tenure 89 DOM Punahou Cliffs BLDG.
Seller offeing a $20,000 credit to the Buyer! Don't miss this unique opportunity! Punahou Cliffs has a resort-like aesthetic. Koa wood paneling & Hawaii inspired art are featured throughout the complex. Amenities include an inviting pool with ample gathering areas, a wine cellar, & meeting room. This 2 bedroom, 2 bath apartment has koa wood kitchen cabinets, parquet flooring, central air conditioning, & lovely architectual features. Beautiful natural light & views of old monkey pod trees create a soothing environment in every room. The primary suite is very spacious with a walk-in closet. The ensuite bathroom, though in original condition, is large & offers potential for modernization. Two tandem parking stalls located in a secure garage are included. Punahou Cliffs is situated near Punahou School, Kapiolani Medical Center, & Honolulu's financial & government districts, as well as excellent shopping & recreational options. On-site management is congenial & responsive to the needs of the residents. Central air conditioning, hot water, internet service, tv cable, water, sewer, master insurance & common area maintenance are included in the maintenance fees. E komo

1525 Wilder Avenue Unit 405, Honolulu

$359,000
1 Beds 1 Baths 202609352 MLS FS - Fee Simple Tenure 89 DOM Harbour Ridge BLDG.
Seller is offering a VA ASSUMABLE LOAN with approx. payoff of $325,682. with an interest rate @3.875% and approx 25 yrs remaining. The Harbour Ridge is a highly desirable building in the popular Salt Lake area near freeways and close to the airport, schools and shopping. This is a one bedroom, one bath unit with lovely green golf course views. You will enjoy the open feeling of the living room and the large kitchen which includes a dishwasher - many of the units here don't! You also have the convenience of a washer and dryer in the unit. This condo unit comes with one Covered parking stall and plenty of guest parking. The grounds are well maintained and the sparkling pool is ready when you need a cooling dip! The Recreation room can be rented for small get togethers and it includes a kitchen and restroom. Did I mention the building has central air to keep the temperature just right and best of all is the Electric is included in the maintenance fee! This is a secured building and a wonderful place to call home.

3045 Ala Napuaa Place Unit 1705, Honolulu

$425,000
1 Beds 1 Baths 202608711 MLS FS - Fee Simple Tenure 89 DOM Villa On Eaton Square BLDG.
Prime Waikiki convenient location with resort style amenities ready for you to enjoy the best in condo living! Close to the beach, Ala Moana & boutique shopping, and many great dining options. Wonderful views from the desirable corner end unit with large windows on two sides provide Waikiki, ocean and mountain views. Enjoy stunning views of Diamond Head from the roof top pavilion with heated salt water pool, sauna, fitness room, Yoga room, and BBQ area. The building includes a resident manager, 24 hour security, 1 covered parking space, security cameras, in unit washer and dryer, Pet friendly policy welcomes your furry companions. HOA includes all utilities: central AC, electricity, hot water, sewer, internet and basic cable. Offered furnished or unfurnished. Photos showing furniture are virtually staged- ask agent for photos of furniture. Currently tenant occupied and requires 48 hour notice however tenant will vacate at closing.

400 Hobron Lane Unit 1914, Honolulu

$925,000
3 Beds 3 Baths 202609534 MLS FS - Fee Simple Tenure 89 DOM Nanea Kai BLDG.
Value priced, now $10,000 below the June 2026 Appraised Value of $935,000. Pet-friendly, 3-bedroom Hawai‘i Kai townhome. Imagine yourself calling Nanea Kai in Hawai‘i Kai’s West Marina your new comfortable, convenient townhome lifestyle. This fee-simple residence offers approx. 1,466 sq ft with 3 bedrooms, 2.5 baths, central AC, marina/canal and mountain views, and the convenience of an attached 201sf 1-car garage plus an additional open parking stall. The spacious multi-level layout creates comfortable separation between living and sleeping areas, with flexibility for guests, work, or daily living. Built in 2003, the unit was recently remodeled with newer luxury vinyl flooring / ceramic tile throughout the unit, cost-efficient Central AC, & new appliances in 2025. Nanea Kai offers newer, quality constructed, low-rise townhome living convenient to Hawaii Kai Marina, Costco, Safeway, various dining options, Koko Head District Park, Koko Crater Railway Trailhead and Stairs, beaches, hiking, and East Oahu ocean activities. The neighborhood is zoned for the only public school K-12 International Baccalaureate (IB) track in Hawaii, covering primary, middle, and high school years.

7018 Hawaii Kai Drive Unit 5-2, Honolulu

$795,000
3 Beds 2 Baths 202609605 MLS FS - Fee Simple Tenure 89 DOM 1717 Ala Wai BLDG.
VA Assumption AVAILABLE!! 5.49% Mortgage amount owed (approx)$715,000 Monthly payment $4300 In the heart of Waikiki, this rare three-bedroom at 1717 Ala Wai offers the perfect blend of luxury tropical urban living and everyday convenience. Enjoy being just moments from world-famous beaches, Ala Moana Center, restaurants, shopping, entertainment, and the vibrant energy of Honolulu. Inside, the thoughtfully updated interior features a modern kitchen, full size washer/dryer in unit and renovated bathrooms complemented by warm bamboo flooring that adds a sophisticated island touch. The spacious layout provides flexibility for comfortable living, working from home, or hosting guests — a rare opportunity in Waikiki. Step onto the lanai and take in stunning panoramic views stretching across the Ala Wai Canal, sparkling city skyline, and peek-a-boo Pacific Ocean vistas. Relax and unwind while enjoying gorgeous sunset skies and refreshing Tradewinds from this elevated retreat. Whether as a primary residence, second home, or investment opportunity, this exceptional condo captures the essence of convenient island living in an unbeatable location. Open house Sunday 1-4:00

1717 Ala Wai Boulevard Unit 1210, Honolulu

$895,000
2 Beds 2 Baths 202609016 MLS FS - Fee Simple Tenure 89 DOM Royal Iolani BLDG.
High above Honolulu in the Diamond Head Tower at The Royal Iolani, this rarely available 40th-floor corner penthouse offers sweeping unobstructed views of the Ala Wai Canal, Waikiki skyline, Pacific Ocean, city lights, and lush golf course greens. The perspective is ever-changing—calm blue mornings, trade wind afternoons, and romantic sunset and city light evenings. Inside, a timeless renovation introduces clean lines and an open, airy flow that feels both elevated and relaxed. Living spaces extend naturally to an expansive 331 sq. ft. lanai, creating a seamless indoor-outdoor experience—ideal for quiet moments or intimate gatherings in the breeze. The residence offers a rare sense of privacy in the heart of town, balancing tranquility with remarkable convenience. Just minutes away: Iolani School, Waikiki, Ala Wai golf course, Ala Moana, Kakaako, UH Manoa, beaches, and dining. Residents enjoy access to a full suite of amenities, including pool, tennis courts, fitness area, sauna, BBQ spaces, EV charging, guest parking, and 24-hour security. A private vantage point above it all—designed for effortless island living. Owner is a relative of listing agent.

583 Kamoku Street Unit PH7, Honolulu

Based on information from the Multiple Listing Service of Hicentral MLS, Ltd. Listings last updated on . Information is deemed reliable but not guaranteed. Copyright: 2026 by HiCentral MLS, Ltd. IDX information is provided exclusively for consumers' personal, non-commercial use. It may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.